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About Us

We are a team of analyst relations experts that partner with industry analysts that work for firms like Gartner, Forrester, and IDC to serve business and technology leaders of Fortune 500. They research technology and service companies to make buying recommendations to these enterprise clients.

What is Analyst Relations?

Analyst relations is the business function within a technology or services company that builds relationships with specific industry analysts. The goal of these relationships is to learn from the analysts and to hopefully be recommended by the analysts to their clients.

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What We Do

Using our proprietary analyst relations platform and catalog of best practices, we connect our clients with industry analysts. We also offer a technology platform and proprietary competitive intelligence giving leaders across the globe an edge.

IIAR Agency of the Year

In 2021, 2022 and 2023, analysts voted us the Institute of Industry Analyst Relation’s Agency of the Year. Analysts praised us for driving effective engagements with business leaders and being humble and receptive in the community.

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Work at Spotlight