There’s more to life beyond evaluative research
What do the Super Bowl, World Cup, Tour de France, and Wimbledon have in common? They represent the pinnacle of achievement in each of their individual sports. Athletes spend their entire lives working toward those lofty goals. While they may represent the highest possible achievement, the work an athlete does every single day cannot be ignored. After all, it’s the culmination of all the little things that lead to those moments. Right?
For analyst relations professionals around the world, evaluative research represents our Super Bowl. We hope that the hard work we put in every day leads to inclusion in the Magic Quadrant, Forrester Wave, or IDC MarketScape, among others. While those three reports might represent the ultimate goal, we can’t forget about the other reports that help pave the way.