Best practices,On the Spot

April 9, 2020

Cory’s tips for making allies with account executives

In this On the Spot video, I interviewed Cory Sims, Client Executive at Spotlight. I’m thankful we were able to film this before we left for the COVID-19 quarantine because Cory shares very useful tips ...

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AR news

March 26, 2020

COVID-19 impacts on analyst relations

Right now, it seems like the only thing we can be certain of is that things are going to continue to change. The COVID-19 global pandemic is testing all of our abilities to adapt, reinvent, ...

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Best practices

March 17, 2020

Creating an analyst relations strategy without analyst firm subscriptions

As AR professionals, it is our responsibility to drive strategic and meaningful relationships with analysts on behalf of our organizations. But, this might seem especially challenging if your company currently isn’t investing in analyst firm ...

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AR Industry,AR news

February 27, 2020

What does Gartner’s new Corporate Transaction Notifications pilot mean for AR?

Earlier this week, Gartner announced a new pilot update to the Magic Quadrant methodology that will run from February 2020 to July 2020. Known as the “Corporate Transaction Notifications” pilot, this new methodology will impact ...

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AR Industry

February 26, 2020

Survey says… AR teams are overworked and underfunded. Why?

When we sat down to review the data from our inaugural staffing and recruiting challenges survey, we were intrigued to see whether the data would confirm our suspicions or if the data would surprise us.  ...

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Best practices,On the Spot

February 21, 2020

Andrea’s favorite analyst icebreakers

If you’ve poked around our blog and website, hopefully, you’ve noticed that Spotlight is pretty unique. We only focus on analyst relations, so with a growing company of 60+ AR pros, we have some highly ...

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AR Industry

February 12, 2020

AR communities: how & when to use them

There is no denying analyst relations is a niche field. Most of us stumbled into this profession and are working hard to keep it growing. But by sheer numbers, we’re a small portion of technology ...

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AR Industry

January 21, 2020

A basic guide to Gartner analyst groups

Gartner is the world’s largest industry analyst firm by just about any metric, so it’s likely to house many of your key analysts. With more than 2,000 analysts and other experts around the globe, Gartner ...

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Evangelizing AR

November 19, 2019

Overcoming objections to analyst influence

Recently, we discussed objections to the “AR game,” but we know objections in AR don’t stop there. Too often analysts are misunderstood by our leadership and stakeholders. Others in our orgs usually don’t know analysts ...

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Advanced AR techniques,Best practices

November 12, 2019

The workflow you need for managing inbound analyst requests

Often when we talk about analyst relations opportunities we’re talking about the opportunities that we create. We have our priority list of analysts we want to engage with and we make those engagements happen via ...

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