Create
Competitive Advantage

While most AR programs focus strictly on relationships with analysts, the real value comes from recognizing how both customers and analysts serve as a crucial feedback loop to advance your strategy. At Spotlight, we help you harness this dynamic to drive your strategic goals and amplify your market impact.

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Drive 
Awareness

Prioritize user review efforts, monitor progress, facilitate cross-team collaboration, qualify and prep your biggest advocates to drive increased visibility and brand recognition through key user review sites.

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Enhance 
Consideration

Leverage customer reviews in market to defend against competitors and highlight differentiators for proactive purposes.

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Win

Deals

Spotlight has a unique partnership with G2, providing strategic support to businesses looking to enhance their reputation and stand out on the world’s leading software marketplace.

The value we gain from the Spotlight relationship is their ability to work behind the scenes to amplify our team to the analyst as well as internally to our stakeholders.

Celeste White, BlueYonder