by Rick Nash
July 28, 2022
During an economic downturn, it’s common for organizations to scrutinize budgets to ensure the return on investment of every strategic initiative, including analyst relations.
Over the past 10 years, Spotlight has helped clients successfully maintain and accelerate their AR programs through two recessions. Here are the five reasons why AR matters just as much – if not more – during challenging times.
Regardless of what happens through the rest of 2022, it’s clear that your prospects and your competitors are highly engaged with analysts. Forrester CEO George Colony says we are in a “golden age of research,” driven by the numerous economic, social, and strategic factors of the times. “Companies and governments require a continuous stream of guidance and analysis to develop strategy and operate efficiently and that’s what we do,” Colony said in Forrester’s Q3 2021 earnings call.
In the world of analyst relations, no news is bad news. When analysts see vendors going dark, they could assume it’s a sign of trouble for the business. To minimize negative perceptions, organizations need to continue to be proactive and own the narrative when it comes to communication with analysts. Not doing so puts analysts’ willingness to recommend any organization at risk for years to come.
AR teams are the first line of defense in times of economic uncertainty. Capturing analyst insights and delivering them to stakeholders will help inform the difficult decisions in the months ahead – and making smart decisions will help your company come out of the recession strong. For information on how Spotlight can help you prioritize your program initiatives and stay on track in an economic downturn, contact our team today.
