KEN2880-1-scaled.jpg

Spotlight Oz

The world’s leading analyst relations platform.

Go beyond the ordinary—turn analyst insights into business impact.

Spotlight Oz is the only analyst relations platform built to elevate AR teams from program managers to strategic business partners. Delivering on the promise of insights-driven AR, Spotlight Oz scales your program with ease, improves collaboration across teams, allows for the seamless capture of insights, and offers unmatched reporting capabilities.

See Spotlight Oz in Action

Watch our latest video to explore the key features of Spotlight Oz and see what sets us apart.

Four women are sitting at a wooden table in a meeting room with brick walls, talking and smiling. Laptops and mugs are on the table.

Experience the Spotlight Oz Difference

Spotlight Oz is more than just an analyst relations platform—it’s your competitive edge. Our expert best practices and exclusive market intelligence empower business leaders to build stronger analyst relationships and make informed decisions with confidence. With Spotlight Oz, you don’t just track interactions––you turn them into strategic advantage.

Insights that Drive Impact

Spotlight Oz turns every analyst interaction into actionable intelligence. Powerful AI surfaces trends, sentiment, and patterns based on the insights your team captures — combined with additional insights from 150+ Spotlight Consultants — to drive more strategic engagements and smarter business decisions.

Built for Scale, Efficiency & Collaboration

Spotlight Oz delivers an intuitive experience that streamlines workflows across AR teams, breaking down silos and ensuring seamless collaboration. Whether managing global programs or scaling AR efforts, our platform enables teams to work smarter, faster and with greater alignment.

From Insights to ROI

With Spotlight Oz’s fully-customizable dashboard, users can select what metrics matter most to them, add filters to track progress on an initiative and view sentiment changes over time. It’s never been easier to show AR program impact.

The Platform Trusted By Leading Brands

The First and Only AR Platform, Built by AR Pros for AR Pros

Real Experts, Real Insights

Spotlight’s Research & Intelligence team vets analyst profiles, analyst content from across the web, and planned research — so you don’t have to.

Media Sentiment

Know what analysts really think — get up-to-date sentiment on your business and competitors across media outlets. 

Category Tracking

Spotlight Oz maps and unifies 2,000+ technology categories across Gartner, Forrester, and IDC — streamlining how you explore, track, and plan against the categories that matter most.

Seamless Integrations

With Mailchimp, Microsoft Outlook, and Google Chrome integrations, Spotlight Oz fits right into your workflow.

Customizable Dashboards

With 26 built-in metrics and our proprietary Analyst Perception Gauge, it’s never been easier to showcase AR’s influence on business outcomes.

Dedicated Partner

From self-paced learning to hands-on guidance, our Customer Success team and multi-channel support have you covered.

Exploring Spotlight Oz: Features, Insights, and More

Spotlight Oz: Plan Smarter, Move Faster and Deliver Insights.

March 31, 2025
 
Spotlight Oz reviews new features and enhancements from the past three months.

Spotlight Oz Wrapped: Our Year in Review

December 11, 2024
 
A group of four people collaborating in a conference room, a presentation screen showing the text "Giddy up!" in background.

Spotlight Oz: Overcoming AR Challenges with Tailored Solutions

May 20, 2024
 
Made-for-You_1-CTA_Website-100-1.jpg

See the Spotlight Difference!