Blogs - Spotlight Analyst Relations

Product Marketing Alliance Webinar: How CMOs Win in the AI-First Era

December 3, 2025

Three colleagues sit on cushioned benches, talking and smiling around a laptop and coffee mugs in a bright office lounge with large windows and exposed brick.

How To Build a Scalable and Compliant Peer Review Program

September 15, 2025

Futurum Signal: Discover the Details

August 22, 2025

Two women are seated in a modern, minimalistic office meeting room having a conversation. One woman, wearing a dark green blouse and black pants, is sitting on the left side of the white table with an open silver MacBook in front of her and is smiling while listening. The other woman, on the right, is gesturing with both hands and appears to be explaining something; she is wearing a white sleeveless sweater over a light top and brown pants with white sneakers. The room has a mix of navy blue and white walls, grey carpet, and contemporary office chairs. The scene is viewed from slightly outside the doorway, partially framed by a wooden door.

What Makes a Good Insight — Part 2: The Mechanics of a Great Insight

June 16, 2025

What matters in analyst relations, and how to extract, refine, and curate insights with intention.

What Makes a Good Insight — Part 1: The Art of Insights

June 5, 2025

The Future of Omdia and Informa TechTarget: Merging Insights, Research, and Advisory for B2B Vendors

January 30, 2025

As 2025 begins, transformative technologies and disruptive innovations are set to reshape industries and global markets. Analysts release annual predictions highlighting key tech trends, providing valuable insights for staying ahead. For analyst relations professionals, these predictions offer strategic opportunities. Explore the top tech trends for 2025 and beyond based on expert analysis.

Top Tech Trends for 2025 and Beyond: Insights for Analyst Relations Professionals

January 23, 2025

Two people are seated at a sleek white table in a modern office environment, engaged in conversation and smiling. The man, wearing a blue suit and glasses, is seated on the right side with an open laptop in front of him. The woman, on the left, is dressed in a dark brown outfit and has her hair tied back in a ponytail. A white coffee mug sits on the table near her. Behind them is a white wall with a backlit sign that reads 'SPOTLIGHT' in bold letters, with the 'O' designed as a spotlight graphic. The space features polished concrete floors, wood paneling beneath the sign, exposed ceilings, a visible brick wall segment, and a tall potted plant in the hallway.

Thriving Through Change: Leadership Essentials for 2025 and Beyond

January 13, 2025

Spotlight Oz reviews new features and enhancements from the past three months.

Spotlight Oz Wrapped: Our Year in Review

December 11, 2024

group meeting analyst relations

Spotlight’s 2024 Hit List: Our Top AR-Essential Releases of the Year!

December 4, 2024

Spotlight Oz: How to Track Media Mentions and Share of Voice Without the Manual Grind

February 5, 2026

Influence Orchestration vs. Influencer Marketing: Why B2B Leaders Must Rethink How Influence Works

January 28, 2026

Analyst relations professionals need technology that helps them manage analyst evaluations.

Top Analyst Relations Software for Managing Magic Quadrants and Waves

January 16, 2026

Spotlight’s 2025 Hit List: Our Top AR-Essential Releases of the Year

December 15, 2025

Enhancements in Spotlight Oz from the past year lay the foundation for influence orchestration and create a better experience for analyst relations professionals.

Spotlight Oz: The Strategic Engine Behind Analyst Relations & Influence Orchestration

December 10, 2025

The Best AR Software for Effortless Briefing Scheduling and Team Collaboration

December 2, 2025

What It Means To Be An AR Pro in 2025 - Infographic

November 20, 2025

Learn about analyst relations software, key features, and why companies use it.

The Complete Guide to Analyst Relations Software in 2026

November 10, 2025

Spotlight’s Analyst Survey, 2025

November 7, 2025

Gartner Q3 2025 Earnings Recap

November 5, 2025

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Forrester Q3 2025 Earnings Recap

November 3, 2025

7 Essential Steps to Manage Your Gartner Magic Quadrant Submission

October 30, 2025

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The Definitive Vendor Guide to Leveraging TrustRadius Reviews for B2B Buyer Decisions

October 27, 2025

4 Best Analyst Relations Tactics That Transform B2B Marketing Technology

October 13, 2025

7 Essential Steps to Successfully Submit a Forrester Wave Evaluation

October 9, 2025

Branded graphic announcing AR Summit 2025 with bold typography, blue and green gradient background, and event dates September 29 to October 1, 2025, presented by Spotlight.

2025 AR Summit Recap: Navigating AI, Elevating AR, and Driving Business Impact

October 6, 2025

Recent enhancements in Spotlight Oz lay the foundation for Influence Orchestration and the future of AR.

Spotlight Oz: Laying the Foundation for Influence Orchestration

October 2, 2025

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Key Findings from the Hype Cycle for Artificial Intelligence 2025

September 25, 2025

Activating Peer Reviews Across Marketing, Sales, and Strategy

September 23, 2025

Influence Orchestration in the GenAI Era: What Every B2B Leader Needs to Know

September 22, 2025

Influence Orchestration in the GenAI Era | Spotlight × Profound 2025 White Paper

September 22, 2025

Three coworkers lean in toward a laptop while holding coffee mugs, focused on discussion at a wooden table in a modern office setting.

Key Findings from the Hype Cycle for Future of Work 2025

September 18, 2025

Three women sit and stand around a laptop at a patio table, smiling and discussing work with a city building in the background.

Peer Reviews: The Cornerstone of B2B Marketing

September 4, 2025

If Generative AI can't find you, neither can your buyers.

Spotlight x Profound: Maximizing B2B Visibility in the AI-Driven Buying Journey

August 21, 2025

Man in a gray suit sits at a tall table typing on a laptop, with natural light coming through a large window beside him.

Informa TechTarget Q2 2025 Recap

August 18, 2025

Black Spotlight and Profound logos with a bold 'x' between them on a bright yellow background. Spotlight's 'O' is a segmented circular design.

Spotlight Oz: Competitive Intelligence to Win Your Market

August 11, 2025

Four people sit around a white table in a glass-walled meeting room, discussing while one woman works on a laptop with notes on a whiteboard behind.

Gartner Q2 2025 Earnings Recap

August 5, 2025

Forrester Q2 2025 Earnings Recap

August 1, 2025

Black text logos for Spotlight and Profound separated by an 'x' on a bright yellow background. Spotlight's 'O' is styled as a segmented circle.

Press Release: Spotlight Announces Partnership with Profound

July 31, 2025

Branded graphic announcing AR Summit 2025 with bold typography, blue and green gradient background, and event dates September 29 to October 1, 2025, presented by Spotlight.

Meet the Keynote Speakers for AR Summit 2025

July 29, 2025

Two colleagues stand talking and smiling while holding coffee mugs in a modern office kitchen, with shelves of bottles and awards behind them.

Spotlight’s Analysts to Follow Guide: Meet the Analysts Shaping the Market

July 17, 2025

Introducing Spotlight RFI Assist, Powered by Tribble: A Smarter Way to Manage RFIs

July 14, 2025

As 2025 begins, transformative technologies and disruptive innovations are set to reshape industries and global markets. Analysts release annual predictions highlighting key tech trends, providing valuable insights for staying ahead. For analyst relations professionals, these predictions offer strategic opportunities. Explore the top tech trends for 2025 and beyond based on expert analysis.

Spotlight Oz: Personalized, Powerful, and Built to Inspire

June 25, 2025

Three people are seated on barstools at a wooden counter inside a street-facing window nook of a café called 'Mildred's,' as shown by the large white cursive sign above the space. The man in the center is using a laptop and smiling while talking to the two women on either side of him. The interior wall behind them features a playful, stylized sun with a smiling face and the words 'Today’s Our Day!' painted around it. The exterior of the building is red brick with a modern wood panel facade in the window opening, and to the right, a window is decorated with whimsical white illustrations of dancing bacon strips and hearts. The scene has a cheerful, casual atmosphere, suggesting a relaxed meeting or friendly collaboration.

The Top 5 Takeaways from the Salesforce Informatica Acquisition Announcement

June 10, 2025

A man and a woman are working at laptops in a bright, industrial-style office with large windows and exposed brick walls. The man in the foreground is smiling slightly as he types on his laptop, wearing a green button-down shirt over a white tee. Behind him, the woman is focused on her own laptop, wearing glasses and a loose-fitting grey top. The workspace includes a polished table surface, modern office chairs, and computer monitors on a counter in the background, creating a casual and collaborative work environment.

NVIDIA Fiscal First Quarter 2026 Earnings: Performance Amidst Geopolitical Headwinds

June 9, 2025

A man and a woman are standing and sitting, respectively, at a long, modern communal kitchen island in an open office kitchen space. The woman, wearing a brown outfit, is seated on a tall blue upholstered chair and pointing at a laptop screen, while the man in a blue suit jacket stands beside her, attentively looking at the screen. Behind them, a wall-mounted screen displays the words 'Giddy Up!' in a stylish handwritten font on a yellow background. The kitchen area features a sink, open shelving with snacks and supplies, and a snack cabinet on the right filled with treats. The ceiling is industrial with exposed pipes and lighting, and the floor is polished concrete, contributing to the modern office aesthetic.

Spotlight's Analyst Relations Playbook

May 12, 2025

Forrester quarterly earning reports

Forrester Q1 2025 Earnings Recap

May 9, 2025

spotlight analyst relations office

Gartner Q1 2025 Earnings Recap

May 9, 2025

A man and a woman are seated by a large window in a bright office space with exposed red brick walls. The man, with shoulder-length red hair and a trimmed beard, is smiling and looking at the woman while holding a pen. He is wearing a light blue button-up shirt. The woman, partially seen from behind, has blonde hair and is wearing a navy blue top with ruffled sleeves. They appear to be engaged in a pleasant conversation or collaborative discussion. On the table in front of them are two black travel mugs, a white cup, a closed laptop, and a notebook, creating a casual and productive workspace ambiance.

Three Powerful Ways G2 User Data Shapes Smarter Market Strategies

April 8, 2025

Spotlight Oz reviews new features and enhancements from the past three months.

Spotlight Oz: Plan Smarter, Move Faster and Deliver Insights.

March 31, 2025

AR budget trends and hiring challenges in 2025 for enterprise analyst relations teams.

Enterprise AR in 2025: Growth, Innovation & Smart Strategies for Success

March 18, 2025

At Spotlight, we help our clients elevate the practice of analyst relations—maximizing its value. To further support AR leaders, we’re excited to partner with Clare Henry to offer AR leadership coaching services and models.

The AR Leader’s Edge: Spotlight Partners with Experienced Strategist, Clare Henry for a Next-Level Leadership Program

March 7, 2025

Overview of Gartner’s Emerging Market Quadrant (eMQ) pilot program, explaining its real-time vendor evaluation for Generative AI technologies, key market categories, and differences from the traditional Magic Quadrant.

Understanding Gartner's New Emerging Market Quadrant (eMQ): A Fresh Approach to Vendor Analysis

February 24, 2025

Registration is open for the 2025 AR Summit in Kansas City. The premiere event for analyst relations professionals.

AR Summit 2025: Registration Now Open for the Premier Analyst Relations Event

February 17, 2025

Forrester Q4 2024 Financial Results Blog: Revenue Decline, Product Transition, and Future Projections for 2025.

Forrester Q4 2024 Earnings Recap

February 12, 2025

Three people are seated at a white table in a brightly lit modern office space, collaborating while looking at a laptop. The man on the left, dressed in black, is gesturing with his hands as he speaks. The woman in the middle, wearing a tan jacket over a white top, is focused on the laptop and appears to be explaining something. The man on the right, dressed in a short-sleeve shirt with a dark V-pattern design, is attentively watching the screen with his hands clasped. Behind them is a high white partition wall with large windows above, letting in soft daylight and revealing exposed brick elements of the building's architecture.

Upcoming Changes to Gartner Peer Insights in 2025: What Vendors Need to Know

February 7, 2025

Gartner’s Q4 2024 financial performance highlights, including revenue growth, strategic insights, and key takeaways for Analyst Relations professionals. Outlook for 2025 covers AI trends, consulting expansion, and market impact.

Gartner Q4 2024 Earnings Recap

February 4, 2025

interview with phil hassey capioit

A Spotlight on CapioIT: An Interview with Phil Hassey

October 30, 2024

ar summit mike allison

2024 AR Summit Recap: Building Connections, Gaining Insights and Shaping the Future of AR

October 21, 2024

If Generative AI can't find you, neither can your buyers.

Product Marketing Alliance Webinar: Spotlight x Profound

August 21, 2025

A bold promotional graphic with a black background featuring two logos at the top left: 'SPOTLIGHT' and 'Product Marketing Alliance'. The main headline text reads 'Dominate the Market' with 'Dominate' in bright yellow and 'the Market' in white bold letters. Below the headline, smaller white text says: 'Discover how you can use analyst insights to win in market.' On the right side, a large, segmented yellow and orange ring graphic partially enters the frame, adding visual emphasis and balance to the design.

How to Use Analyst Insights to Win in Market

January 30, 2025

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