Gartner Peer Insights: Top 3 Updates Tech. Vendors Need to Know

    by Michelle Doebele

    August 2, 2024

    AR news | Best Practices | Peer Review Sites |

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    Gartner Peer Insights: Top 3 Updates Tech. Vendors Need to Know

    Gartner Peer Insights (GPI) continues to evolve, providing more comprehensive market coverage, enhanced user and vendor experiences, and valuable insights for decision-making. Check out the top three updates tech. vendors should know following the Gartner Peer Insights Bi-Annual Technology Provider Webinar.

    1. Expanding Market Coverage: GPI has expanded its market coverage, now encompassing 692 total markets with 88 new markets launched in 2024 alone. This 12% growth reflects the platform’s commitment to supporting enterprise buyers across a broader range of categories.

    Spotlight’s Take: Gartner is broadening the scope of markets covered in its research. New Peer Insights markets often emerge from Gartner analysts redefining or repositioning existing markets. Occasionally, GPI acts as a “canary in the coal mine,” highlighting emerging markets based on vendor demands — and these markets could eventually become new Magic Quadrants.

    2. Leveraging GenAI to Improve Review Quality: To improve the quality and usefulness of reviews, GPI has introduced tech-assisted review writing. This feature includes real-time grammar and spelling corrections and AI-generated headlines, ensuring reviews are clear and professional. Since March, 17,000 reviews have benefited from auto-suggested headlines, enhancing their readability and value.

    Spotlight’s Take: This change offers two key benefits: 1) Translation: By embracing GenAI, Gartner has an opportunity to support non-English language reviews in the future, allowing previously excluded reviews to be translated and published. 2) Clean-Up: GenAI can correct common typos, enhancing the quality and credibility of reviews.

    3. Vendor Experience Enhancements: GPI has rolled out some meaningful enhancements for the vendor experience, including:

    • More Customizable Sourcing Links
      • Provides vendors more clarity in the “create sourcing link” experience with clear steps and improved error handling. 
      • Allows vendors more flexibility with the ability to create a single sourcing link across multiple markets and products.
    • Vendor Portal Access via Gartner.com Client Experience
      • Gartner license holders in product marketing or analyst relations roles can now access the vendor portal directly from their Gartner.com landing page.
    Spotlight’s Take: This is another example of Gartner’s efforts to make it easier for vendors to leverage the platform. For the past two-plus years, Gartner has focused on listening to vendors and improving their back-end experience. If vendors can’t easily use the platform, they can’t easily source reviews, and Gartner will have an even harder time playing catch up with other B2B technology review sites (such as G2.)

    Gartner teased a few other potential enhancements on the horizon:

    • Improved Event Sourcing Optimizations
      • Vendor owned landing pages, which previously had to be created by the program manager
      • Easier to provide Gartner context on pre-event details to improve event experience
      • Event-specific links
      • Vendor Roles
        • New customization to vendor portal, allowing vendors to give users-specific roles based on how they engage: 1) View Only 2) Basic User 3) Primary User
    • Improved Insights: Profile Insights (Beta) is an upgraded version of readership analytics, containing:
      • Location-wise/geo-profile viewership
      • Clicks on website links from GPI profile
      • Keyword-based Search: Will allow vendors to filter reviews on the published reviews page based on predetermined, popular keywords in their review set

    Need to jumpstart or revisit your peer review strategy? Spotlight is here to help!

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