In this special year-end episode of ILLUMINATOR, we’re joined by the legendary John “Rocky” Rockhold, VP of Research & Intelligence at Spotlight. Rocky shares exclusive findings from Spotlight’s 2024 Analyst Survey, revealing what truly matters to industry analysts today and what vendors can do to make their relationships with analysts more impactful. Discover three key themes reshaping Analyst Relations in 2024: the power of relationships over influence, the critical role of customer sentiment in analyst research, and the transformative impact of generative AI on the analyst landscape. We also highlight Spotlight’s annual AR Summit event, offering ILLUMINATOR listeners an exclusive discount. Whether you’re an AR professional or curious about the intersection of technology and strategy, this episode is packed with actionable insights and forward-thinking perspectives.