We serve as your trusted enterprise insight engine. Spotlight Research & Intelligence collects and analyzes insights across the sources that mean the most to your business, including rich analyst intel, market and competitive insights and user feedback coupled with your own inputs and integrations with key data partners.
Foundational analysis of key buyers and customers in current and aspirational markets, why they’re buying, who they’re considering, and which vendors they’re selecting
Visibility into your biggest fans and your harshest critics, why they recommend you (or not), and the same look at your competitors
Deep dive on product-specific strengths and weaknesses relative to your competitors, and opportunity to fulfill unmet customer needs at the market level
The perception audits are like gold dust when you get that feedback from the analyst community. It’s done in such a highly professional way that we can just take it and share it internally with our executive teams. It’s helped us show the momentum and impact we’re having in the market.
Elissa Houchin, ServiceNow
