Unleashing Collaboration: ServiceNow’s Journey with Spotlight Oz

by Joi Smith

February 14, 2024

AR Industry

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Unleashing Collaboration: ServiceNow’s Journey with Spotlight Oz

Spotlight Oz is the platform built for the future of AR. Grounded in analyst insights and market intelligence, Spotlight Oz tracks more than simple metrics, it’s the ideal platform to foster collaboration and increase visibility across teams and business units. To demonstrate the impact of Spotlight Oz, we sat down with Alexis Carena, Director of Analyst Relations, ServiceNow, to understand her experience with the platform. See for yourself how Spotlight Oz has become an indispensable tool her team leverages to drive their AR strategy.

Spotlight Oz as an indispensable tool for the ServiceNow AR Team

  • Q.) What made you transition to Spotlight Oz?
  • A.) We received a recommendation for Spotlight Oz and decided to explore it as a potential tool for our team’s needs. We thought it was time to try something new and determine if Spotlight Oz could be a suitable fit for our requirements.
  • Q.) How does Spotlight Oz differentiate itself from your perspective?
  • A.) Spotlight Oz stands out for its focus on insights. Unlike just being a platform to input data, it goes beyond that by capturing the value of interactions [metrics dashboard]. This is crucial for understanding why we engage with analysts. Spotlight Oz serves as a centralized hub where we can store and share these valuable insights, ensuring they don’t get lost or forgotten.
  • Q.) What specific Spotlight Oz features have proven to be most valuable for your team?
  • A.) The greatest value we found lies in the visibility the platform provides to our broader AR team. Spotlight Oz allows us to capture and organize insights and values derived from our interactions with analysts. Previously, this information was scattered in individual notes and teams, creating silos. Now, with Spotlight Oz, we can access all of our AR content in one place, making it helpful for preparing and strategizing our engagements to get the most out of our time with analysts.
  • Q.) How has Spotlight Oz impacted the way you engage with analysts?
  • A.) The tool has transformed the way we approach analyst interactions. Before Spotlight Oz, notes and insights were dispersed among team members, making it challenging to have a comprehensive view. Now, all members of my team can easily access and review the insights gathered from previous engagements, providing a valuable resource for preparation and enhancing the quality of our interactions with analysts.
  • Q.) When you think of the future of your program, how does Spotlight Oz fit into that vision?
  • A.) Spotlight Oz has eliminated the silos that existed within our team. Previously, everyone had their own notes and insights limited to their teams. Now, the platform allows for a consolidated view of all the interactions, providing a holistic understanding of the value and insights gained from analysts. This visibility is instrumental in aligning our strategies and ensuring a unified approach. Spotlight Oz goes beyond being a mere data entry point. Its strength lies in its ability to articulate the reasons behind our AR efforts and capture valuable insights for the business [metrics dashboard]. The platform acts as a repository for insights, fostering collaboration by enabling easy sharing among stakeholders, elevating Spotlight Oz from a data input tool to a strategic asset for our AR initiatives.

Spotlight has been a game-changer for the ServiceNow team. From capturing, sorting, and sharing all the important insights, their team’s collaboration is positively impacting the entire organization. The added visibility with Spotlight Oz has helped drive value, and further the reach of their AR program.

We are ready to show you the power of Spotlight Oz. Check out this video for a closer look at key features and when you’re ready for a full demo, contact our team today. 

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