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Modernizing Analyst Relations: How AR & Product Marketing Teams Win with Analyst Portals

April 7, 2025
 

Spotlight Oz: Plan Smarter, Move Faster and Deliver Insights.

March 31, 2025
 
AR budget trends and hiring challenges in 2025 for enterprise analyst relations teams.

Enterprise AR in 2025: Growth, Innovation & Smart Strategies for Success

March 18, 2025
 
At Spotlight, we help our clients elevate the practice of analyst relations—maximizing its value. To further support AR leaders, we’re excited to partner with Clare Henry to offer AR leadership coaching services and models.

The AR Leader’s Edge: Spotlight Partners with Experienced Strategist, Clare Henry for a Next-Level Leadership Program

March 7, 2025
 
analyst relations podcast

Cocktails & Commerce

February 25, 2025
 
Overview of Gartner’s Emerging Market Quadrant (eMQ) pilot program, explaining its real-time vendor evaluation for Generative AI technologies, key market categories, and differences from the traditional Magic Quadrant.

Understanding Gartner's New Emerging Market Quadrant (eMQ): A Fresh Approach to Vendor Analysis

February 24, 2025
 
Registration is open for the 2025 AR Summit in Kansas City. The premiere event for analyst relations professionals.

AR Summit 2025: Registration Now Open for the Premier Analyst Relations Event

February 17, 2025
 
Forrester Q4 2024 Financial Results Blog: Revenue Decline, Product Transition, and Future Projections for 2025.

Forrester Q4 2024 Earnings Recap

February 12, 2025
 

Upcoming Changes to Gartner Peer Insights in 2025: What Vendors Need to Know

February 7, 2025
 
Gartner’s Q4 2024 financial performance highlights, including revenue growth, strategic insights, and key takeaways for Analyst Relations professionals. Outlook for 2025 covers AI trends, consulting expansion, and market impact.

Gartner Q4 2024 Earnings Recap

February 4, 2025
 

The Future of Omdia and Informa TechTarget: Merging Insights, Research, and Advisory for B2B Vendors

January 30, 2025
 
As 2025 begins, transformative technologies and disruptive innovations are set to reshape industries and global markets. Analysts release annual predictions highlighting key tech trends, providing valuable insights for staying ahead. For analyst relations professionals, these predictions offer strategic opportunities. Explore the top tech trends for 2025 and beyond based on expert analysis.

Top Tech Trends for 2025 and Beyond: Insights for Analyst Relations Professionals

January 23, 2025
 
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