The Spotlight Way

Blogs

A Spotlight on CapioIT: An Interview with Phil Hassey

October 30, 2024

2024 AR Summit Recap: Building Connections, Gaining Insights and Shaping the Future of AR

October 21, 2024

Unveiling the Power of Analyst Relations: Q&A with Lucas Welch, Vice President of Global Corporate Marketing at Highspot

September 16, 2024

Will GenAI Render Gartner’s Magic Quadrant Obsolete?

August 19, 2024

Your Post Funding Checklist: 10 Questions Analysts Want You to Answer

August 14, 2024

Gartner Peer Insights: Top 3 Updates Tech. Vendors Need to Know

August 2, 2024

Webinars

Making an Impact with Insights

January 27, 2023

What It Means To Be An AR Professional 2022 – Webinar

August 23, 2022

How Analysts Perceive Analyst Relations 2021 – Webinar

November 30, 2021

What it Means to be an AR Pro in 2020 – Webinar

February 23, 2021

Caroline’s commentary on Spotlight’s AR football team vs the MQ

August 26, 2020

Planning With Insights-Driven AR

July 14, 2020

Jeff’s strategies for honest conversations with senior leaders

July 6, 2020

The Insights-Driven Approach to AR

June 17, 2020

How Analysts Perceive Analyst Relations 2020 – Webinar

April 29, 2020

Cory’s tips for making allies with account executives

April 9, 2020

Andrea’s favorite analyst icebreakers

February 21, 2020

Staffing and Recruiting Challenges in AR Webinar

August 14, 2019

Case Studies of Impacting Business with AR

July 15, 2019

Showing AR Momentum

April 17, 2019

Overcoming AR Objections

February 20, 2019

Insights-Driven AR Metrics

January 1, 2019

A Discussion on AR Measurement

December 12, 2018

Make The Biggest Impact in Your Next Evaluation Report

November 7, 2018

Planning AR Activity with Context and Purpose (Part 2)

September 19, 2018

Planning AR Activity with Purpose and Context (Part 1)

August 29, 2018

Prioritizing The Right Industry Analysts

June 27, 2018

Research

Will GenAI Render Gartner’s Magic Quadrant Obsolete?

August 19, 2024

What It Means To Be An AR Pro in 2024 – Infographic

June 7, 2024

2023 Analyst Survey Infographic

November 14, 2023

What It Means To Be An AR Pro in 2020 – Infographic

January 27, 2023

How Analysts Perceive Analyst Relations 2021 – Infographic

January 27, 2023

What It Means To Be An AR Professional 2022 – Infographic

May 1, 2022

How Analysts Perceive Analyst Relations 2020 – Infographic

May 15, 2020

What It Means To Be An AR Pro in 2018 – Infographic

December 6, 2018

Case Studies

Evangelizing An Analyst Relations Program In A Global Enterprise: An Interview with NTT DATA

August 25, 2022

Spotlight Oz Testimonial: How Blue Yonder Leverages Insights Inside Spotlight Oz

August 5, 2022

Using Insights from Analysts To Serve Multiple Lines Of The Business: An Interview with Adobe’s Peter Sheldon

October 11, 2021

The AR Enterprise At Work: An Interview with ServiceNow’s Elissa Houchin

April 8, 2021

Case study: Creating, justifying, and implementing insights-driven metrics

October 14, 2020

Case study: Using insights to drive (and change) strategy

September 30, 2020

The Case for Insights-Driven Analyst Relations

September 9, 2020

Case study: Creating initiatives and metrics from the Forrester Wave insights

August 20, 2020

Case study: Reprioritizing AR efforts to accommodate new products

December 1, 2018

Guides

10 Leading Generative AI Analysts

May 29, 2024

A Basic Guide to Gartner Analyst Groups

September 11, 2023

Guide to Peer Review Sites for Analyst Relations Professionals

August 14, 2023

Staffing and Recruiting Challenges in AR White Paper

February 26, 2020

Podcasts

Illuminator: The Future of Cloud Computing with Dave McCarthy, IDC

November 4, 2024

Illuminator: The Hidden Complexity of Payments with Jordan McKee, 451 Research S&P Global Market Intelligence

October 1, 2024

Illuminator: We Need To Talk About the Data Breach Problem with Chase Cunningham, G2

September 3, 2024

Illuminator: Gen AI, Sustainability, and a New Workforce with Rita Soni, Everest Group

August 5, 2024

Illuminator: The Art & Science of Analyst Predictions with Sharyn Leaver, Forrester and Michael Rennett, Dell Technologies

July 1, 2024

Illuminator: The Black Box of AI Ethics and Trust with Grace Trinidad, IDC

May 23, 2024