CapioIT is an independent analyst firm that serves as a trusted advisor for key vendors and end users in emerging tech and emerging geographic markets globally.

Today, the firm’s research is more dynamic than ever, combining market analysis with end-user data to deliver a holistic view of the market. Based in Australia, CapioIT offers a global perspective and partnership across many regions and markets. The firm specializes in covering the following: Big Data and Analytics, Cloud Computing, Business Process Outsourcing (BPO), and Offshoring.

Phil Hassey, founder and CEO of CapioIT, shares how CapioIT is positioned to deliver unique value in a rapidly evolving analyst landscape.

How did your career as an analyst begin, and what led you to start CapioIT?

I got my start as an industry analyst in 2000, which was an interesting time to launch into this career with the Y2K hype and then the dot-com bust. After 24 years as an industry analyst and experience working with several firms, including IDC, I decided to go out on my own and launch CapioIT in 2010. I have been leading CapioIT for 14 years now.

How has CapioIT evolved over the past 14 years?

CapioIT has grown and flexed with the market and our customers’ needs, which is a real differentiator because we stay nimble and constantly evolve to keep up with market trends. For instance, I typically focus more on strategy than technical expertise, but in recent years I have been more focused on the chip industry with the importance of chips and rise in chip manufacturing. We keep evolving and keep changing. I love what I do, I am very passionate about what I do as an analyst, and I think that comes through in my work.

What sets CapioIT apart from other analyst firms?

First, CapioIT’s ability to stay agile and flexible with market trends is our greatest differentiator. It allows me to focus on where I can add unique value across geographic regions, tech sectors, and/or industries. Second, I would say it’s my ability to be present in certain local markets so I can really learn about it, while “on the ground.” For instance, I have spent significant time in Saudi Arabia over the last couple of years, really immersing myself in this market and talking with local vendors, customers, and even government officials. I especially like to target those emerging markets, and spend several days or even weeks learning and researching from key influencers in these spaces.

What markets and geographies do you cover? How would you describe your target audience?

I cover the emerging geographical markets and emerging technologies. Sometimes it is both an emerging geographical market and an emerging tech, sometimes it is emerging tech within a mature market, but it’s always been emerging markets and tech. Data is also an absolute anchor in terms of what I cover, but there are a lot of markets and emerging markets within data (private cloud, hybrid cloud, etc.). As far as target audience, I speak with a lot of C-suite leaders (CXOs, CEOs, etc.), but also government employees and end users. I think that helps keep me so well informed – I have all these different inputs coming into what I cover.

How do you describe your audience?

The important thing to note is that I work with vendors and end users in almost equal parts, which keeps me very informed. I also have noticeable reach within the buyer community, as I work with ISG. I can represent the vendor POV and the buyer POV across many angles. Even from a unique point of view because I get my hands dirty in these markets. For instance, I was recently on the phone with three key government leaders for the New South Wales (Australia) government talking about risk.

How do you see GenAI influencing the role of analysts and research firms over the next 5 years?

Overall, I am hugely excited for GenAI. I see the upside potential for the various jobs and roles in this industry. I do think we will see the gap widen in terms of the smarter analysts and firms getting smarter, while the less-influential firms will fall even further behind. I believe this will be true across every industry, not just the analyst world. The organizations who embrace GenAI and learn quickly how to leverage it for their specific needs will be the most successful ones.

What advice would you give AR pros in terms of how they should work with CapioIT?

I offer a truly independent thought and opinion that I can share freely. It is an honest, fact-based opinion (informed by data) that is broad-reaching across the globe. And it comes with over 20 years of industry experience that is very grounded in the actual markets themselves with deep knowledge of the key influencers in those markets.

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Check out how the Capture Share report is the methodology that CapioIT leverages to rank and position vendor capability.