AR Industry

March 8, 2021

Analyst Firm Influence: What’s Beyond the Big Three?

As a vendor, navigating the intricacies of which analyst firm to align and engage with can be complex.  It’s critical to define for yourself what is important about a firm – is it their revenue, ...

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AR Industry,Best practices

January 23, 2021

When Analysts Join Your Competition – Don’t Panic

Imagine this: One of your key analysts defects from the industry analyst ranks to take a new position with a vendor. But it’s not just any vendor – it’s one of your main competitors. Sound ...

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AR Industry,Best practices

January 5, 2021

Our Five Favorite Analyst Relations Resources From 2020

Happy New Year, AR pros! As we look forward to 2021, we couldn’t help but reflect on where we’ve been the past year. Please explore and enjoy our top analyst relations resources from 2020. A ...

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AR Industry

December 16, 2020

Spotlight’s Holiday Gift Guide: Seven Savvy Leadership Books

Despite this year feeling like it may never end, we have finally arrived at the holiday season! If there’s someone on your list (or maybe even yourself!) who loves to read about leadership and business, ...

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Advanced AR techniques,Best practices

December 10, 2020

10 Ways to Supercharge Your Analyst Briefings

In the world of analyst relations, one of our main responsibilities as AR professionals is to act as our company’s megaphone. We share imperative information with key industry analysts that range from upcoming product releases ...

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Best practices

December 1, 2020

Planning for Success: 3 Key Logistics for a Virtual Event

As all organizations transitioned to virtual events this year, we were forced to quickly learn how to best streamline, operationalize and execute our online engagements. From internal meetings, virtual happy hours to large conferences, there ...

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AR news

November 19, 2020

How To Explain Analyst Relations To Family And Friends Over The Holidays

With the holiday season approaching, the Spotlight family cannot wait to be surrounded by our loved ones. However, we know the challenge of having our days encompassed by the world of AR, is being able ...

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Best practices

November 12, 2020

Analysts’ Recommended Best Practices For Hosting A Virtual Event

With the world-wide pandemic, AR teams across the globe were required to shift already planned conferences and meetings to virtual-hosted engagement. To help our clients, Spotlight worked to gather feedback from 45 analysts across Gartner, ...

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Best practices,Insights-Driven AR

October 29, 2020

In The World Of Analyst Relations, Perception Is Reality

Getting executive buy-in for engagement and investment in the analyst channel is key to any program’s success. But what happens when your stakeholders devolve AR down to an argument of right vs. wrong? Whether it’s ...

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Case studies,Insights-Driven AR

October 14, 2020

Case study: Creating, justifying, and implementing insights-driven metrics

When I use the insights-driven AR approach with my clients, I look to analyst interactions and their research for specific insights that can inform our AR strategy. The AR teams I work with are always ...

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