As we close out 2024 and enter the holiday season, we’re taking a moment to reflect on the year and share our top resources that resonated most with the AR community. From exploring What It Means to be an AR professional in 2024 to discovering the leading generative AI analysts, The Spotlight Way was buzzing with activity. Here’s a look at the resources you loved most in 2024:
Research: What It Means to Be an AR Pro in 2024
To better understand what AR teams are experiencing, we conducted our bi-annual survey of 80 AR professionals across various industries. The result? A comprehensive look at the current challenges, successes, and emerging trends in AR. This survey sheds light on what AR professionals are experiencing today and provides a roadmap for teams aiming to strengthen their strategies in the coming year. We uncovered a lot, but notably, the AR professionals who can leverage new tools and maintain strong, insightful relationships with analysts will be better positioned to lead their teams to success. Download the full survey results to dive deeper into the data and explore best practices to elevate your AR program.
Guide: Leading Generative AI Analyst Guide
GenAI continued to redefine the tech landscape in 2024, and our exclusive Leading Generative AI Analyst Guide brought together insights from top AI analysts across IDC, Gartner, Forrester, and Everest Group. Each expert offers perspectives on GenAI topics like AI everywhere, responsible AI, and emerging GenAI strategies. With Spotlight’s leading GenAI guide, get a glimpse of the analyst’s landscape of ‘who’s who’ when it comes to GenAI. Pro tip: Use this guide to stay in the know on must-follow blogs, webinars, and articles from leading GenAI analysts.
Blog: Will GenAI Render Gartner’s Magic Quadrant Obsolete?
If you’re in B2B or tech, you know the Magic Quadrant remains the gold standard in vendor evaluations. But with the rise of GenAI, could this classic framework be on the brink of transformation? This popular blog investigates the evolving role of GenAI in research and vendor assessments, considering how analysts might make reports more dynamic, timely, and insightful than ever before. Catch all the details in the blog.
Blog: Leveraging Customer Insight as Market Research (Insights-Driven AR)
Experienced AR practitioners and stakeholders know that peer review sites like G2 and Trust Radius are useful sources of marketing content and that reviews (positive or negative) can impact the perception analysts have about vendors, particularly in the case of Gartner Peer Insights and their MQ process. But, as review sites grow in the number of reviews, participating vendors, and categories, world-class AR teams are using customer feedback as a rich source of market and competitive intelligence. Check out how Spotlight can help you unlock invaluable market insight with this Spotlight favorites blog.
Illuminator Podcast
This year, Spotlight launched an exclusive podcast covering cutting-edge research and technology shaping our world. Each episode features candid discussions with industry experts, covering everything from analyst predictions to GenAI’s impact on AR. It’s become a must-listen for anyone wanting to stay on top of trends and hear first-hand from leading analysts. Check out the podcast, which is available on all major platforms!
2024 has been a year of growth and transformation for the AR landscape, and these resources reflect the core areas every AR professional needs to keep top of mind. As we turn our focus to 2025, don’t forget to leverage these resources and more from The Spotlight Way to elevate your program, strengthen analyst relationships, and stay ahead of the curve.
We’re excited to bring you even more impactful resources next year as we continue championing and empowering the AR community. Wishing you a joyful holiday season and a bright start to 2025—Spotlight signing off until the new year!
