The Spotlight Way

    Blogs

    more posts

    Spotlight Oz Wrapped: Our Year in Review

    December 11, 2024
     

    Spotlight’s 2024 Hit List: Our Top AR-Essential Releases of the Year!

    December 4, 2024
     

    A Spotlight on CapioIT: An Interview with Phil Hassey

    October 30, 2024
     

    2024 AR Summit Recap: Building Connections, Gaining Insights and Shaping the Future of AR

    October 21, 2024
     

    Unveiling the Power of Analyst Relations: Q&A with Lucas Welch, Vice President of Global Corporate Marketing at Highspot

    September 16, 2024
     

    Will GenAI Render Gartner’s Magic Quadrant Obsolete?

    August 19, 2024
     

    Webinars

    more posts

    Making an Impact with Insights

    January 27, 2023
     

    What It Means To Be An AR Professional 2022 – Webinar

    August 23, 2022
     

    How Analysts Perceive Analyst Relations 2021 – Webinar

    November 30, 2021
     

    What it Means to be an AR Pro in 2020 – Webinar

    February 23, 2021
     

    Caroline’s commentary on Spotlight’s AR football team vs the MQ

    August 26, 2020
     

    Planning With Insights-Driven AR

    July 14, 2020
     

    Jeff’s strategies for honest conversations with senior leaders

    July 6, 2020
     

    The Insights-Driven Approach to AR

    June 17, 2020
     

    How Analysts Perceive Analyst Relations 2020 – Webinar

    April 29, 2020
     

    Cory’s tips for making allies with account executives

    April 9, 2020
     

    Andrea’s favorite analyst icebreakers

    February 21, 2020
     

    Staffing and Recruiting Challenges in AR Webinar

    August 14, 2019
     

    Case Studies of Impacting Business with AR

    July 15, 2019
     

    Showing AR Momentum

    April 17, 2019
     

    Overcoming AR Objections

    February 20, 2019
     

    Insights-Driven AR Metrics

    January 1, 2019
     

    A Discussion on AR Measurement

    December 12, 2018
     

    Make The Biggest Impact in Your Next Evaluation Report

    November 7, 2018
     

    Planning AR Activity with Context and Purpose (Part 2)

    September 19, 2018
     

    Planning AR Activity with Purpose and Context (Part 1)

    August 29, 2018
     

    Prioritizing The Right Industry Analysts

    June 27, 2018
     

    Research

    more posts

    2024 Analyst Survey Infographic

    November 22, 2024
     

    What It Means To Be An AR Pro in 2024 – Infographic

    June 7, 2024
     

    2023 Analyst Survey Infographic

    November 14, 2023
     

    What It Means To Be An AR Professional 2022 – Infographic

    May 1, 2022
     

    How Analysts Perceive Analyst Relations 2021 – Infographic

    January 27, 2021
     

    How Analysts Perceive Analyst Relations 2020 – Infographic

    May 15, 2020
     

    What It Means To Be An AR Pro in 2020 – Infographic

    January 27, 2020
     

    What It Means To Be An AR Pro in 2018 – Infographic

    December 6, 2018
     

    Case Studies

    more posts

    Evangelizing An Analyst Relations Program In A Global Enterprise: An Interview with NTT DATA

    August 25, 2022
     

    Spotlight Oz Testimonial: How Blue Yonder Leverages Insights Inside Spotlight Oz

    August 5, 2022
     

    Using Insights from Analysts To Serve Multiple Lines Of The Business: An Interview with Adobe’s Peter Sheldon

    October 11, 2021
     

    The AR Enterprise At Work: An Interview with ServiceNow’s Elissa Houchin

    April 8, 2021
     

    Case study: Creating, justifying, and implementing insights-driven metrics

    October 14, 2020
     

    Case study: Using insights to drive (and change) strategy

    September 30, 2020
     

    The Case for Insights-Driven Analyst Relations

    September 9, 2020
     

    Case study: Creating initiatives and metrics from the Forrester Wave insights

    August 20, 2020
     

    Case study: Reprioritizing AR efforts to accommodate new products

    December 1, 2018
     

    Guides

    more posts

    10 Leading Generative AI Analysts

    May 29, 2024
     

    A Basic Guide to Gartner Analyst Groups

    September 11, 2023
     

    Guide to Peer Review Sites for Analyst Relations Professionals

    August 14, 2023
     

    Staffing and Recruiting Challenges in AR White Paper

    February 26, 2020
     

    Podcasts

    more posts

    Illuminator: What Analysts Think of Analyst Relations

    December 2, 2024
     

    Illuminator: The Future of Cloud Computing with Dave McCarthy, IDC

    November 4, 2024
     

    Illuminator: The Hidden Complexity of Payments with Jordan McKee, 451 Research S&P Global Market Intelligence

    October 1, 2024
     

    Illuminator: We Need To Talk About the Data Breach Problem with Chase Cunningham, G2

    September 3, 2024
     

    Illuminator: Gen AI, Sustainability, and a New Workforce with Rita Soni, Everest Group

    August 5, 2024
     

    Illuminator: The Art & Science of Analyst Predictions with Sharyn Leaver, Forrester and Michael Rennett, Dell Technologies

    July 1, 2024
     

    Illuminator: The Black Box of AI Ethics and Trust with Grace Trinidad, IDC

    May 23, 2024