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Analyst relations is a practice of timing, precision, and strategy—so your tools should make it easier, not harder. That’s why we’ve launched a powerful new set of Spotlight Oz functionality designed to help you plan smarter, move faster, and deliver sharper insights. From major report milestones to AI-powered insights and customizable category collections, these updates are built to support every stage of your AR workflow. Here’s what’s new—and how it helps you win.
Magic Quadrants, Waves, and MarketScapes require methodical diligence. With the new Report Milestones functionality in Spotlight Oz, you can now plan and track key deadlines for RFIs, customer references, and fact checks—all in one place.
Why it matters? No more last-minute scrambles or disconnected timelines. Milestones appear directly on your Planning Calendar and report pages, helping your team stay aligned and execute with confidence at the most critical moments.
Unlock greater potential for precise tracking and strategic planning with Prep Management. Track outstanding actions ahead of analyst engagements, and the new prep status indicator on the Planning Calendar will display what needs to be done leading up to the interaction.
Why it matters? You’ll be prepared, professional, and in control of your program’s activities—without extra tracking tools or manual checklists.
Create better insights, faster. Our enhanced AI-generated insights now better align with Spotlight’s industry-leading methodology—producing headlines and summaries that are sharper, clearer, and more impactful.
Why it matters? Analyst feedback is the most important piece of analyst relations, but crafting insights from every interaction is time-consuming. When you spend less time writing and editing insights, you can spend more time delivering them where they’ll make the greatest impact—in your business.
Spotlight Oz has a robust taxonomy and category structure, with over 2,000 categories mapped across Gartner, Forrester, and IDC. Category Collections allow users to create custom groups of categories—view relevant analysts, insights, research, and events tailored to your specific goals.
Why it matters? Personalized focus. Whether you’re targeting a niche market or tracking a key competitor set, you’ll spend less time digging and more time strategizing.
Tracking what analysts say about your brand across media outlets is a tedious and manual process. With powerful social listening, sentiment analysis, and trend tracking, we’re using Brandwatch to bring media mentions directly into Spotlight Oz.
Why it matters? You get real-time visibility into what analysts are saying, without having to scour the internet.
We’re not stopping here. In the coming months, Spotlight Oz will introduce enhancements designed to give you deeper insights and greater control over your AR program. Soon, you’ll be able to tailor your experience with customizable homepages—highlighting the data, reports, and insights most relevant to your role.
We’re also expanding the level of detail available on category, vendor, and competitor pages. That means richer context, smarter connections, and faster access to the information you need to guide your strategy. Whether you’re benchmarking against competitors or tracking evolving analyst coverage, these upcoming features will help you stay one step ahead.
As spring blooms, so does Spotlight Oz. These updates are more than just new features—they’re new ways to scale, sharpen, and succeed in your AR efforts. Don’t take it from us, hear from Susan Scott as she describes the benefits and collaboration she gets out of Spotlight Oz.
As we continue to evolve Spotlight Oz, our focus remains on empowering your analyst relations strategy with greater precision, flexibility, and insight. These latest enhancements are designed to help you scale your impact, streamline your workflow, and drive measurable results. If you want to see the latest and greatest in action, contact our team for a demo.