February 11, 2019
AR & sales – understanding market opportunities
Recently, we shared a few tips for using AR in marketing to activate thought leadership. Today, we want to focus on the relationship between AR and sales. Sales teams tend to be less actively involved in ...
February 1, 2019
AR & marketing – activating your thought leadership
At Spotlight, our clients run the gamut from large enterprises to small independent firms, start-ups to mature organizations, and experienced analyst relations pros to relative newbies in AR. One thing they all share is the ...