AR Industry,AR news
February 27, 2020
What does Gartner’s new Corporate Transaction Notifications pilot mean for AR?
Earlier this week, Gartner announced a new pilot update to the Magic Quadrant methodology that will run from February 2020 to July 2020. Known as the “Corporate Transaction Notifications” pilot, this new methodology will impact ...
February 26, 2020
Survey says… AR teams are overworked and underfunded. Why?
When we sat down to review the data from our inaugural staffing and recruiting challenges survey, we were intrigued to see whether the data would confirm our suspicions or if the data would surprise us. ...
Best practices,On the Spot
February 21, 2020
Andrea’s favorite analyst icebreakers
If you’ve poked around our blog and website, hopefully, you’ve noticed that Spotlight is pretty unique. We only focus on analyst relations, so with a growing company of 60+ AR pros, we have some highly ...
February 12, 2020
AR communities: how & when to use them
There is no denying analyst relations is a niche field. Most of us stumbled into this profession and are working hard to keep it growing. But by sheer numbers, we’re a small portion of technology ...