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AR Industry,AR news

February 27, 2020

What does Gartner’s new Corporate Transaction Notifications pilot mean for AR?

Earlier this week, Gartner announced a new pilot update to the Magic Quadrant methodology that will run from February 2020 to July 2020. Known as the “Corporate Transaction Notifications” pilot, this new methodology will impact ...

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AR Industry

February 26, 2020

Survey says… AR teams are overworked and underfunded. Why?

When we sat down to review the data from our inaugural staffing and recruiting challenges survey, we were intrigued to see whether the data would confirm our suspicions or if the data would surprise us.  ...

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Best practices,On the Spot

February 21, 2020

Andrea’s favorite analyst icebreakers

If you’ve poked around our blog and website, hopefully, you’ve noticed that Spotlight is pretty unique. We only focus on analyst relations, so with a growing company of 60+ AR pros, we have some highly ...

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AR Industry

February 12, 2020

AR communities: how & when to use them

There is no denying analyst relations is a niche field. Most of us stumbled into this profession and are working hard to keep it growing. But by sheer numbers, we’re a small portion of technology ...

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