Best practices,Insights-Driven AR

July 28, 2020

Annual analyst relations planning: why it’s critical

Why create an annual AR plan? Annual planning is the backbone of a mature AR program as it enables a thoughtful, coordinated foundation for activities throughout the year. Annual AR plans are intended to ensure ...

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Insights-Driven AR

July 21, 2020

Taking action on analyst insights

Analyst relations planning is a staple of our jobs as AR pros, but it can be tricky making the most of the limited interactions we actually have with analysts. Every interaction with an analyst has ...

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Best practices,Insights-Driven AR

July 15, 2020

Using analyst perception audits to answer common AR questions

As AR pros we often get pressure from our key stakeholders for insights into how our key analysts feel about us, especially compared to our competitors. We get questions ranging from how our messaging is ...

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Insights-Driven AR

July 9, 2020

Analysts’ feedback – what to do with misperceptions and fair feedback

When we systematically capture and analyze analysts’ feedback, we’re bound to see themes emerge. In the simplest sense, analysts’ feedback can often be a misperception of your business, product, or service or it could be ...

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On the Spot

July 6, 2020

Jeff’s strategies for honest conversations with senior leaders

Earlier this year, I sat down with Jeff Harris, Client Executive to ask him about his role at Spotlight. Jeff shared why it’s important to him to build strong relationships with senior executives and how ...

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