Getting executive buy-in for engagement and investment in the analyst channel is key to any program’s success. But what happens when your stakeholders devolve AR down to an argument of right vs. wrong? Whether it’s ...

When I use the insights-driven AR approach with my clients, I look to analyst interactions and their research for specific insights that can inform our AR strategy. The AR teams I work with are always ...

Serge Stines is a Client Partner at Spotlight, which means he’s front and center to all of the analyst relations activities happening with his clients. Earlier this year, I put Serge on the spot to ...