Best practices,Insights-Driven AR
October 29, 2020
In The World Of Analyst Relations, Perception Is Reality
Getting executive buy-in for engagement and investment in the analyst channel is key to any program’s success. But what happens when your stakeholders devolve AR down to an argument of right vs. wrong? Whether it’s ...
Case studies,Insights-Driven AR
October 14, 2020
Case study: Creating, justifying, and implementing insights-driven metrics
When I use the insights-driven AR approach with my clients, I look to analyst interactions and their research for specific insights that can inform our AR strategy. The AR teams I work with are always ...
On the Spot
October 6, 2020
Serge’s view from the AR frontlines
Serge Stines is a Client Partner at Spotlight, which means he’s front and center to all of the analyst relations activities happening with his clients. Earlier this year, I put Serge on the spot to ...