Case studies,Insights-Driven AR
October 14, 2020
Case study: Creating, justifying, and implementing insights-driven metrics
When I use the insights-driven AR approach with my clients, I look to analyst interactions and their research for specific insights that can inform our AR strategy. The AR teams I work with are always ...
On the Spot
October 6, 2020
Serge’s view from the AR frontlines
Serge Stines is a Client Partner at Spotlight, which means he’s front and center to all of the analyst relations activities happening with his clients. Earlier this year, I put Serge on the spot to ...