April 15, 2021
Identifying analysts based on your programs key objectives
At Spotlight, one of the many challenges we help AR professionals solve is prioritizing their organization’s key industry analysts. With hundreds of analysts, markets, firms, and evaluative research, it can be difficult to ensure you’re ...
Interview Blog Post Series
April 8, 2021
The AR Enterprise At Work: An Interview with ServiceNow’s Elissa Houchin
An inside look at analyst relations with Elissa We sat down with ServiceNow’s Elissa Houchin, an analyst relations veteran, and effective industry leader. Elissa currently manages ServiceNow’s analyst relations program with a unit of ten ...