At Spotlight, one of the many challenges we help AR professionals solve is prioritizing their organization’s key industry analysts. With hundreds of analysts, markets, firms, and evaluative research, it can be difficult to ensure you’re ...

An inside look at analyst relations with Elissa We sat down with ServiceNow’s Elissa Houchin, an analyst relations veteran, and effective industry leader. Elissa currently manages ServiceNow’s analyst relations program with a unit of ten ...