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Best practices

April 15, 2021

Identifying analysts based on your programs key objectives

At Spotlight, one of the many challenges we help AR professionals solve is prioritizing their organization’s key industry analysts. With hundreds of analysts, markets, firms, and evaluative research, it can be difficult to ensure you’re ...

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Interview Blog Post Series

April 8, 2021

The AR Enterprise At Work: An Interview with ServiceNow’s Elissa Houchin

An inside look at analyst relations with Elissa We sat down with ServiceNow’s Elissa Houchin, an analyst relations veteran, and effective industry leader. Elissa currently manages ServiceNow’s analyst relations program with a unit of ten ...

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