Best practices,Insights-Driven AR
October 29, 2020
In The World Of Analyst Relations, Perception Is Reality
Getting executive buy-in for engagement and investment in the analyst channel is key to any program’s success. But what happens when your stakeholders devolve AR down to an argument of right vs. wrong? Whether it’s ...
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Case studies,Insights-Driven AR
October 14, 2020
Case study: Creating, justifying, and implementing insights-driven metrics
When I use the insights-driven AR approach with my clients, I look to analyst interactions and their research for specific insights that can inform our AR strategy. The AR teams I work with are always ...
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Case studies,Insights-Driven AR
September 30, 2020
Case study: Using insights to drive (and change) strategy
The insights-driven approach to AR has many benefits like providing more realistic AR metrics, offering competitive intel back to the business, and making analysts feel heard and valued. But sometimes other benefits of this approach ...
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Best practices,Insights-Driven AR
September 16, 2020
Using insights to support product management
As an AR professional, I feel so privileged to listen to the heads of product for some of the most visionary and successful companies talk with industry experts about capabilities and strategies in a number ...
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Insights-Driven AR
September 9, 2020
The Case for Insights-Driven Analyst Relations
If you’ve felt a measurable increase in the amount of pressure placed by the C-suite on AR teams to prove channel worth, you are not alone. We’ve seen and felt it, too. In response to ...
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Insights-Driven AR
September 3, 2020
How AR can cross-functionally collaborate from top to bottom
Activating AR throughout your organization is one of the key components for our channel to be seen as a strategic, invaluable function. AR pros are front and center to a wealth of analyst intel, insights, ...
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Case studies,Insights-Driven AR
August 20, 2020
Case study: Creating initiatives and metrics from the Forrester Wave insights
When the evaluation report in your category publishes – especially if the dot placement was less than ideal – it can be really tempting to immediately update the analyst on all the things you think they ...
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Insights-Driven AR
August 13, 2020
Insights-driven analyst relations metrics you can control
Too often, the AR channel gets the perception of just being in charge of the company’s dot placement on the next Magic Quadrant or Forrester Wave. When in reality, AR pros do so much strategic ...
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Insights-Driven AR
August 5, 2020
Measuring analyst relations through analyst insights
Insights-Driven AR is an approach to analyst relations that has benefits for everyone in AR as well as the broader business. Personally, one of my favorite aspects of this approach is how it empowers the ...
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Best practices,Insights-Driven AR
July 28, 2020
Annual analyst relations planning: why it’s critical
Why create an annual AR plan? Annual planning is the backbone of a mature AR program as it enables a thoughtful, coordinated foundation for activities throughout the year. Annual AR plans are intended to ensure ...
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