Best practices,Insights-Driven AR
September 16, 2020
Using insights to support product management
As an AR professional, I feel so privileged to listen to the heads of product for some of the most visionary and successful companies talk with industry experts about capabilities and strategies in a number ...
Read More
Insights-Driven AR
September 9, 2020
The Case for Insights-Driven Analyst Relations
If you’ve felt a measurable increase in the amount of pressure placed by the C-suite on AR teams to prove channel worth, you are not alone. We’ve seen and felt it, too. In response to ...
Read More
Insights-Driven AR
September 3, 2020
How AR can cross-functionally collaborate from top to bottom
Activating AR throughout your organization is one of the key components for our channel to be seen as a strategic, invaluable function. AR pros are front and center to a wealth of analyst intel, insights, ...
Read More
Case studies,Insights-Driven AR
August 20, 2020
Case study: Creating initiatives and metrics from the Forrester Wave insights
When the evaluation report in your category publishes – especially if the dot placement was less than ideal – it can be really tempting to immediately update the analyst on all the things you think they ...
Read More
Insights-Driven AR
August 13, 2020
Insights-driven analyst relations metrics you can control
Too often, the AR channel gets the perception of just being in charge of the company’s dot placement on the next Magic Quadrant or Forrester Wave. When in reality, AR pros do so much strategic ...
Read More
Insights-Driven AR
August 5, 2020
Measuring analyst relations through analyst insights
Insights-Driven AR is an approach to analyst relations that has benefits for everyone in AR as well as the broader business. Personally, one of my favorite aspects of this approach is how it empowers the ...
Read More
Best practices,Insights-Driven AR
July 28, 2020
Annual analyst relations planning: why it’s critical
Why create an annual AR plan? Annual planning is the backbone of a mature AR program as it enables a thoughtful, coordinated foundation for activities throughout the year. Annual AR plans are intended to ensure ...
Read More
Insights-Driven AR
July 21, 2020
Taking action on analyst insights
Analyst relations planning is a staple of our jobs as AR pros, but it can be tricky making the most of the limited interactions we actually have with analysts. Every interaction with an analyst has ...
Read More
Best practices,Insights-Driven AR
July 15, 2020
Using analyst perception audits to answer common AR questions
As AR pros we often get pressure from our key stakeholders for insights into how our key analysts feel about us, especially compared to our competitors. We get questions ranging from how our messaging is ...
Read More
Insights-Driven AR
July 9, 2020
Analysts’ feedback – what to do with misperceptions and fair feedback
When we systematically capture and analyze analysts’ feedback, we’re bound to see themes emerge. In the simplest sense, analysts’ feedback can often be a misperception of your business, product, or service or it could be ...
Read More
